GAF is North America‚Äôs largest manufacturer of residential roofing and commercial roofing materials. Products include shingles, ductwork, and stone facing.

Liberty Base
I created the logo for the liberty BASE and the sister package Liberty CAP. Using the other elements including their logo, I designed a clean and organized look. At GAF, I did most of the photography for the smaller internal projects. This shot was used on Liberty sell sheets.

Shingle Wrappers
I was also responsible for creating the entire single product line, which included 13 different packaging lines. The shingle packages came in both paper and plastic, and all had different sizings based on the type of product that was to be used and where it was manufactured. The package included selling points, diagrams of the shingles enclosed, warranty information, and detailed application instructions that would be printed on the inside of the wrapper. The wrappers also used different color systems for paper and plastic for the different plants that would manufacture the shingles. If you look in any Home Depot or Lowes and you can find products that I designed.

home >> graphics >> package design

2006-2017 by Duane Belotti. All rights reserved.