Art Director • Senior Graphic Designer • Marketing
Duane Belotti Resume
An accomplished art director/senior graphic designer specializing in marketing with the proven ability to create exceptional branding programs and content marketing materials. Looking for a new challenge to grow with a company and apply my knowledge and expertise. I have a proven track record of improving a company’s image and increase sales in many diverse industries.
- Extensive print and digital media experience 20+
- Excellent communication and management skills
- Socially engaged in the community
- Outstanding problem-solving abilities
- Strong interpersonal and technical skills
- Flexible and adaptable to project changes
Art Director/Senior Designer/Marketing
DB Graphic Designs (marketing, design & advertising)
2022 – Present
Providing consulting services for companies in need of digital content marketing, responsive websites, maintenance and hosting services. I have designed websites for various clients improving market reach and presence with some averaging 22% more traf c after the redesign. Create marketing and branding strategies for businesses using an omnichannel approach to measuring goal objectives. Social media promotion and graphics for FB, IG, TW and YouTube. Print services include brochures, direct mail and logo design.
Senior Graphic Designer
Maximum Human Performance (health & wellness)
2018 – 2022
As the Senior Graphic Designer / Art Director I was responsible for the creation of all design and marketing materials. Providing innovative solutions with a clean contemporary design style, in a fast-moving environment.
- Package Design: responsible for all packaging, graphics, and branding consistency for its 3 National Supplement Brands (MHP, MuscleMeds, Fit&Lean), which included over 50 different products
- Marketing & Design: branding, magazine and trade ads, digital prepress, photo retouching and product rendering, logos, trade show graphics, sell sheets, advertising, poster design, infographics, T-shirt design
- Digital: UX/UI design, website design, digital assets, slide show and web banners, email graphics
- Social Media: banners and post graphics for Facebook and Instagram
Art Director/Digital Designer
Evogen (medical testing genomics)
2016 – 2018
My key role was to rebrand their image into a more contemporary look and incorporate the branding into their websites for an improved online presence.
Pocket Recruiter (candidate tech recruiting)
2015 – 2016
My responsibilities included all branding and design of the content marketing elements on all media platforms such as UX/UI design, wireframes, sales aids and social media. These assets created a professional look for the company to sell and market it’s service to investors.
Art Director/Graphic & Digital Designer
DB Graphic Designs (marketing, advertising, freelance & consulting services)
2012 – 2015
Transgenomic (medical genomics) Rebranded all marketing materials, brochures, catalogs, trade shows.
BioReference (lab diag services) Print & digital media, UX/UI, website, brochures, trade shows.
One World DMG (pharmaceutical) Produced sales aids, packaging, photo retouching, 3D prototyping.
Rutgers University, Online Course
Mini MBA: Digital Marketing
Includes techniques of thinking strategically, implement and design effective digital marketing programs, support and track across your organization and synthesize the data to measure return on investment.
Bloomfield College, Bloomfield NJ
Professional Certificate: Web Master Program – Web Designer
The Ohio State University, Columbus OH
Bachelor of Science: Industrial Design – Major in Visual Communication – GPA 3.5
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat, iMovie, After Effects – Word, PowerPoint, Outlook, HTML, WordPress, CMS, Slack – Facebook, Instagram, YouTube, Twitter
With extensive experience across multiple industries including health, wellness, technology, medical and pharmaceutical, I have acquired a diverse skill set and a unique perspective on the business landscape.
• Maximum Human Performance (Health & Fitness)
• GAF Materials Corporation (Manufacturing)
• Reeves International (Toy Industry)
• SRD Marketing Group (Advertising)
• Pocket Recruiter (Recruiting)
• BioReference Laboratories (Lab Diagnostic)
• Verizon Business (Technology)
• Lucent Technologies (Technology)
• Atlantic Mutual Companies (Insurance)
• Model A Fitness (Fitness)
• One World DMG (Pharmaceutical)
• Knoll/BASF Pharmaceutical (Pharmaceutical)
• Liberty Science Center (Museum Industry)
• Transgenomic (Medical Genomics)
PRINT COLLATERAL / MAGAZINE ADS
• Presperse (Cosmetics)
• AT&T (Technology)
• Arctic (Falls Beverage)
• Hoboken Floors (Manufacturing)
• ARENA Relive The Rock (Music)
• Bloom Meta Health (Medical)
• Franklin Steakhouse (Food Service)
• Evogen (Medical Testing)
• Equipment Sales & Service (Trucking)
• JDG Developers (Construction)
• LT Installations (Construction)
• Domenico Homes (Construction)
• Jerry-ring Medical (Instruments)
• Melli Guerin & Wall PC (Legal)
• Kelly Marotta & Lafferty (Legal)
• Janell Weinstein, Esq. (Legal)
• Isshinryu Karate (Health)
• Tom Hilcken Productions (Wellness)
• Dr. Robi Ludwig (Wellness)
• Party Magic Entertainment (Entertainment)
• Steve Bloom Entertainment (Entertainment)
• RFP Neurology (Neurology)
FULL SERVICE AGENCY
• DB Graphic Designs (Marketing & Design)
• Logical Design Solutions (Marketing & Design)
• David Block Advertising (Advertising)
• Camarés Communications (Advertising)
PRESS: About DB Graphic Designs
OurMontville.com – By Molly Smith
Artists come in all shapes and forms. From sculptors to painters, dancers to singers, creative genius comes about in many different ways. For Duane Belotti, the merging of visual and performing arts seemed natural as a graphic designer and musician—it’s design that rocks.
Duane calls himself “a chameleon of sorts… a master of all trades.” Since he graduated from college, he has been working independently as a professional graphic designer. Additionally, Duane has worked on and off as a freelance artist for the past twenty-five years, and also has experience as an art director, staff artist, web designer, and marketing consultant. When it comes to design, Duane says, “It’s visual, appealing, eye-catching —it has to be something that draws people in. You have to know how to tell the client’s story.”
Duane’s story began from a young age; he was always interested in the visual aspect of design. He continued that vision at Ohio State University where he received a Bachelor of Science in Industrial Design with a major in Visual Communications. During his schooling, the computer revolution totally changed the graphics industry. Spec types and stat machines were traded in for desktops and laptops, but Duane still applies traditional methods of design in his work, drawing out his designs by hand first before turning to technology. He considers the computer and software to be more tools in his skillset. “In doing good design, it’s not just having a good computer,” he explains. “You have to have the principles of good design in your head.”
In telling a client’s story, Duane says that the end goal is often the starting point. At a consultation, he meets with a company’s creative director, art director, product manager, owner, or general manager to understand the needs of the client. Duane then presents a couple of designs as a starting point. “Sometimes I’ll hit it out of the park on the first shot,” he says. For most clients, however, there is a lot of back and forth communication, feeding off of each other’s ideas to get to the finished product. “It’s about getting in the zone, getting the creative juices flowing,” he says. “It’s evolving—it’s part of the process.”
Duane explains that it is a slow process. Even for a simple website, it takes about four to six weeks from start to finish. During that time, trial and error is Duane’s main method of communicating a design with a Client. However, not all errors are necessarily setbacks. His friend and mentor Fred Hausman, called them “lucky accidents”. Unexpected design choices that can often lead to a new idea or direction. In the end, he says, “The finished product never looks like the original.”
As for being an entrepreneur, this facet of Duane’s career deviates from the typical artist. He explains, “Most artists don’t want to be the people to sell or generate business.” However, Duane says that his easygoing personality, resourcefulness, and sense of humor have taken his business far. He hopes to expand his client base and have more “lucky” successes, all while creating good design. “When it comes to design,” Duane says, “the satisfaction comes from doing something that someone appreciates. A lot of design is part of you.”
Printed by: www.OurMontville.com
The Making of DB Graphic Designs
By Duane Belotti
As a kid, I always enjoyed drawing my favorite cartoon characters, spaceships, and anything that would capture my imagination. This sparked my interest in the arts and laid the foundation to my career path in graphic design.
Throughout high school I continued to challenge my creativity by creating 2D and 3D projects, such as graffiti-inspired wall art, airbrushing, wood storage units and home furniture. Later in college, I obtained a degree in industrial Design (interior space, product design, and visual design) focusing on Visual Communication.
Applying what I learned in college, I began working in the advertising and communications industry, including a stint at an Industrial Design agency (how appropriate). Throughout my career as a graphic artist, I have worked in many diverse industries. I also founded my own company, where I provided Art Direction, Professional Website Design and Marketing Services. My design skills and my knowledge of Print and Web design were greatly enhanced, allowing me to offer the very best service and techniques to my clients. This helped broaden my skill set, and expand my knowledge of Print and Web Design techniques for my clients.
All this experience gave me the advantage of being creative and the ability to problem solve quickly. Today, I can go into a new project, figure out the task at hand, and accomplish the objective with outstanding results in no time. I found learning a new business or industry was an exciting new part to the design process. Coming up with a solution to a problem that a particular business has, is very rewarding.
Whether it be Art Direction, Senior Graphic Design, or Graphic Design, having an experienced creative professional on your team that knows and cares about your business, and how to accomplish your project goals is imperative.
From start to finish, DB can take you through the processes to obtain the amazing results you need to make your business stand out above the rest.